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Swiggy Raises Platform Fee by 17%, Matches Zomato as Costs Climb

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Food delivery platform Swiggy has increased its platform fee by around 17 per cent, raising it to Rs 17.58 per order from Rs 14.99, marking the latest pricing adjustment in the sector amid rising operating costs and competitive pressure.

The revised fee, reflected in the app’s billing details, represents an increase of approximately Rs 2.59 per order on a pre-GST basis. The update comes within days of a similar move by rival Zomato, indicating a coordinated shift in pricing strategies across major food delivery platforms.

Swiggy has informed users through its app interface that the revised charge is intended to support the operation and maintenance of its platform. The increase brings its pricing in line with Zomato, where the total platform fee now stands at a comparable level of around Rs 17.58 per order, including applicable taxes.

Zomato had raised its platform fee by nearly 19 per cent last week, adding roughly Rs 2 per order. According to billing data available on its app, Zomato’s current pre-GST platform fee is Rs 14.90, up from Rs 12.50 earlier. The company had initially introduced a nominal platform fee of Rs 2 per order in August 2023, which has been incrementally revised over time.

The back-to-back fee hikes by both companies reflect broader cost pressures within the food delivery ecosystem. Rising input costs, including higher energy prices such as LPG and crude oil, have increased operational expenses for restaurants as well as delivery partners. These factors have contributed to platforms adjusting their pricing structures to sustain margins.

Zomato had last revised its platform fee in September 2025, following earlier increases during peak demand periods, including a rise to Rs 10 per order from Rs 6 during the February festive season. The latest revisions signal a continued recalibration of pricing models as platforms respond to sustained cost challenges in a competitive market environment.

Market response to these developments remained measured. Shares of Swiggy were trading at Rs 273.40 on the BSE on Tuesday, reflecting a marginal gain of 0.33 per cent. Despite the slight uptick, the stock has recorded a decline of over 10 per cent in the past month, nearly 40 per cent over six months, and about 20 per cent over the past year.

In contrast, shares of Eternal, the parent company of Zomato, saw an uptick of around 2 per cent following the announcement of its platform fee increase, indicating a positive market response to pricing adjustments.

The parallel moves by Swiggy and Zomato underscore a trend of pricing alignment in the food delivery sector, as companies seek to balance user affordability with operational sustainability in a cost-intensive environment.

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