Preparations have begun for Saras Mela 2025, the annual rural crafts and livelihood fair that showcases products made by self-help groups (SHGs) from across the Andaman & Nicobar Islands and several mainland states. Officials from the Rural Development Department said this year’s event aims to provide broader market access for women-led SHGs while creating an interactive space where visitors can explore handmade goods, traditional foods and cultural performances. The mela is part of an ongoing initiative to support rural livelihoods through market-linked exposure and direct customer engagement.
Saras Melas are organised nationwide under the Ministry of Rural Development to promote products made by SHGs working under the National Rural Livelihoods Mission. In the islands, the fair has steadily gained visibility, drawing families, tourists and local entrepreneurs looking for distinctive handicrafts, organic products and home-made foods. Organisers said the 2025 edition will feature stalls offering items such as handwoven mats, coconut-based craft, spices, pottery, herbal products, pickles, snacks and decorative pieces, many of which reflect traditional practices or locally available materials.
Rural Development officials said the mela serves as an important platform for SHGs that often struggle to reach larger markets due to logistic and economic constraints. By bringing producers and consumers together in one space, the event helps SHGs understand customer preferences, refine their products and develop confidence in managing direct sales. Many women participating in previous editions reported improved income opportunities and increased recognition of their skills, encouraging more groups to take part each year.
In addition to product stalls, Saras Mela 2025 will include food courts run by SHGs, offering regional dishes from different states, along with cultural performances by local artists. Organisers said the combination of food, craft and entertainment helps create a family-friendly environment that keeps visitors engaged throughout the day. Performances are expected to include traditional dances, folk songs and local drumming, providing cultural context to the craftsmanship on display.
Officials said logistical arrangements are being finalised, including stall allocation, visitor facilities, stage setup and exhibition layouts. Focus is being placed on ensuring smooth entry, adequate seating and accessible pathways, given the large footfall expected during peak evening hours. Safety checks and hygiene measures are also being coordinated, especially for food stalls. The department is working with SHG federations to ensure stallholders receive orientation on presentation, pricing methods, customer interaction and basic digital payment practices.
One key objective this year is to strengthen digital literacy among participating SHGs so that they can handle UPI-based transactions and explore online markets after the mela concludes. Rural Development officials noted that digital payments have helped SHGs expand their customer base, especially among younger buyers who prefer cashless options. Training sessions are being scheduled in advance to help stall owners get comfortable with QR codes, digital receipts and small-scale online promotion.
The mela is also expected to include a special section dedicated to local produce from the islands, highlighting unique items such as coconut candies, shell craft, organic turmeric and traditional snacks. Organisers said showcasing island-specific products helps distinguish the local SHG ecosystem and draws more tourist interest. Some mainland SHGs will also participate, creating a diverse marketplace for visitors.
Officials said Saras Mela continues to be one of the most anticipated annual events for rural women entrepreneurs. For many, it serves as an opportunity not only for sales but also for exposure to new ideas, packaging styles and customer demands. The department expects strong turnout, noting that fairs in previous years attracted thousands of visitors over multiple days.
With preparations underway and SHGs gearing up to finalise their product ranges, Saras Mela 2025 is expected to offer a vibrant showcase of rural craftsmanship and creativity while reinforcing the role of self-help groups in strengthening local economies across the islands.
