India has emerged as a significant player in the global branded residences market, ranking 6th worldwide in live projects and contributing 4 per cent to the global supply, according to a report released by Knight Frank on Tuesday.
The country also occupies the 10th position globally in the pipeline of upcoming branded residential projects, accounting for 2 per cent of future supply. The findings underscore India’s growing, yet still nascent, presence in the high-end residential segment compared to global leaders such as the United States, UAE, and the United Kingdom.
The report highlights that India’s expanding base of high-net-worth individuals (HNWI) is a key driver of future demand for branded residences. In 2024, the country was home to nearly 85,698 individuals with a net worth exceeding $10 million, representing 3.7 per cent of the global ultra-wealthy population.
“India’s branded residence sector is still relatively young but is rapidly making its mark on the global stage. Ranking 6th worldwide for live projects and backed by a fast-expanding wealth base of nearly 86,000 ultra-rich individuals, India represents one of the most significant pools of future demand for branded living,” said Shishir Baijal, Chairman and Managing Director of Knight Frank India.
Branded residences in India are distinguished by their combination of international brand prestige with culturally attuned design and world-class amenities. These projects appeal to buyers seeking exclusivity, security, and a global lifestyle, Baijal added.
Mumbai, Delhi-NCR, Bengaluru, and Pune currently lead the branded residence market, while Goa and Uttarakhand are emerging as preferred locations for lifestyle and second-home investments. The report noted that India’s luxury real estate sector is evolving rapidly, supported by strong domestic demand and a growing affluent population, positioning the country as one of the fastest-growing frontiers for branded developments in the Asia-Pacific region.
From landmark high-rise projects in Mumbai and Delhi-NCR to emerging leisure destinations such as Goa and Uttarakhand, branded residences are reshaping the definition of luxury living in India. The market’s expansion reflects a combination of rising wealth, urbanization, and increasing demand for high-quality, branded living experiences.
The Knight Frank report surveyed 83 countries to assess the global branded residence landscape, providing insights into both current live projects and those in development. Analysts suggest that India’s continued rise in this segment could significantly influence luxury real estate trends across the region, offering opportunities for international brands to tap into the country’s growing pool of affluent buyers.
As India continues to establish itself in the global branded residences market, developers and investors are expected to increasingly focus on innovative designs, premium amenities, and locations that combine lifestyle appeal with investment potential, ensuring the sector’s sustained growth over the coming years.
