Tesla has officially opened its first showroom in the National Capital Region (NCR), marking another strategic step in its bid to tap India’s premium electric vehicle market. The new retail space, located at Worldmark 3 in Aerocity, was inaugurated on Monday and comes just weeks after the US-based EV giant entered the Indian market with a debut showroom in Mumbai.
Positioned in one of Delhi’s busiest commercial hubs and minutes away from Indira Gandhi International Airport, the Aerocity outlet is designed as an “experience centre” rather than a traditional dealership. Potential buyers can get up close with the Model Y electric SUV, explore Tesla’s charging solutions, and understand the purchase process from dedicated brand specialists.
The showroom is expected to cater to customers from Delhi, Gurugram, Noida, and surrounding areas, expanding Tesla’s urban presence and positioning it at the heart of a region that is seeing growing interest in high-end EVs.
This launch follows Tesla’s high-profile India debut in July at Mumbai’s Bandra Kurla Complex, attended by Maharashtra Chief Minister Devendra Fadnavis, who also extended an invitation for Tesla to set up manufacturing and research facilities in the state. While there has been no confirmation of where Tesla might establish production operations in India, the back-to-back openings in Mumbai and Delhi point to an aggressive retail rollout ahead of the festive season.
The Model Y is currently Tesla’s sole offering in India, available in two variants: the standard Rear-Wheel Drive (RWD) priced at ₹59.89 lakh, and the Long Range RWD priced at ₹67.89 lakh (both ex-showroom). Reservations opened in July, with deliveries expected to begin in the third quarter of 2025.
Tesla claims the standard Model Y delivers up to 500 km on a single charge, while the Long Range variant extends that to 622 km. The Long Range model accelerates from 0 to 100 km/h in 5.6 seconds, compared to 5.9 seconds for the standard version, with both models capped at a top speed of 201 km/h.
Charging performance is a major selling point. Using Tesla’s fast-charging technology, the standard Model Y can regain up to 238 km of range in just 15 minutes, while the Long Range variant can add up to 267 km in the same timeframe. The company is expected to expand its Supercharger network in India to support its growing fleet, though exact rollout timelines remain undisclosed.
While Tesla’s entry has generated significant excitement among EV enthusiasts, the company has yet to share plans for introducing additional models or setting up local manufacturing. Analysts believe that local assembly will be crucial to making Tesla’s vehicles more price-competitive in India, given the current import duties on fully built units.
Industry experts also point out that the NCR market offers unique opportunities for Tesla. Delhi has been pushing EV adoption aggressively through subsidies, a growing charging infrastructure, and stricter regulations on internal combustion vehicles. The city’s high per-capita income levels and environmentally conscious urban consumers create a favourable environment for premium EV brands.
The Aerocity showroom is expected to act as both a sales point and a brand statement, signalling Tesla’s intent to cement its position in India’s luxury EV space. With a second major metro now covered, the company appears to be following a city-first strategy, focusing on affluent urban hubs before expanding to other regions.
However, with deliveries still months away and no local production in sight, the challenge will be sustaining customer interest in a market where competitors, including Mercedes-Benz, BMW, and Audi, have already established an electric footprint.
For now, Tesla’s Delhi opening adds momentum to its India entry, setting the stage for a competitive battle in the high-end EV market as the country heads into its busiest car-buying season.
