The Saras Mela organised by the Department of Rural Development in collaboration with the Department of Animal Husbandry & Veterinary Services (AH&VS) and ICAR-CIARI drew significant public attention, transforming the venue into a hub of rural enterprise, improved livestock technologies, and community-driven livelihood initiatives. The event brought together farmers, self-help groups, rural entrepreneurs, and visitors eager to explore the variety of exhibits and demonstrations designed to promote income-generating activities across the islands.
One of the most prominent attractions at the mela was the Poultry Exhibition coordinated by AH&VS, which featured a diverse range of improved breeds suitable for backyard and small-scale rearing. Breeds such as Vanraja, Gramapriya, Chabro, Sonali, White Pekin ducks, and Khaki Campbell ducks were on display, drawing curious onlookers and interested farmers who examined the birds and interacted with experts. Many visitors noted that the exhibition offered valuable insights into breed characteristics, productivity, adaptability, and management practices, information that directly supports farmers aiming to diversify or upgrade their livestock units.
The mela also highlighted practical demonstrations of low-cost and climate-resilient farming innovations. Live displays of Azolla cultivation and hydroponic fodder production provided visitors with hands-on exposure to year-round green feed options. These technologies, presented as affordable alternatives suitable for small farmers, showcased ways to reduce feed expenses and improve animal nutrition. Representatives from ICAR-CIARI and the AH&VS explained the operational requirements, maintenance methods, and expected benefits, enabling farmers to visualise how these innovations could be implemented in their own households.
Women-led enterprises formed a key component of the mela’s appeal. The Nari Shakti Self-Help Group drew a continuous stream of visitors to its food stall, where members prepared and sold value-added egg-based delicacies including egg balls, egg lollipops, and egg chops. The stall not only highlighted the creativity of rural women in transforming simple ingredients into marketable products but also demonstrated how micro-enterprises can generate steady income and enhance financial independence. The popularity of these items underscored the growing demand for local, hygienic, ready-to-eat snacks and showcased the entrepreneurial potential present in grassroots SHGs.
Farmers seeking immediate access to improved poultry stock found an opportunity through a dedicated stall set up by progressive poultry farmer Cumoiden from Calicut, Little Andaman. Offering Sonali chicks, White Pekin ducklings, and Khaki Campbell ducklings for direct sale, the stall quickly became one of the busiest corners of the mela. Farmers appreciated the opportunity to buy high-yielding and adaptable breeds without delays or sourcing challenges, making the stall a practical extension of the exhibition’s educational purpose.
Throughout the event, veterinary officers from AH&VS provided on-the-spot advisory services addressing vaccination schedules, brood management, and biosecurity protocols. Their expert guidance aimed to help farmers maintain healthy flocks, reduce mortality, and adopt preventive practices rather than relying solely on treatment during disease outbreaks.
Beyond poultry and livestock displays, the mela presented a wider vision for rural empowerment by showcasing innovations, food products, and income-generating avenues supported under government schemes. Visitors interacted with stallholders, learned about livelihood models, and explored options ranging from backyard poultry and micro-food processing to fodder cultivation and improved farming techniques. The atmosphere remained lively throughout the event, marked by enthusiastic participation from rural artisans, SHG members, and local residents.
The Department of Rural Development emphasised that the mela reflects ongoing efforts to strengthen rural economies by connecting farmers, women entrepreneurs, and technical institutions. The collaboration with AH&VS and ICAR-CIARI demonstrated how coordinated support from multiple departments can create practical, income-based opportunities for communities. Through exhibitions, demonstrations, and direct farmer engagement, the mela reaffirmed the administration’s commitment to fostering sustainable livelihoods and encouraging rural innovation.
