President Droupadi Murmu presented the National Handicrafts Awards for 2023 and 2024 on Tuesday, underscoring the sector’s role as both a cultural cornerstone and a major source of livelihood. The awards honoured artisans whose work has contributed to preserving India’s diverse craft traditions.
Addressing the gathering, the President said the handicrafts industry employs more than 3.2 million people, most of whom live in rural and remote areas. She noted that the sector helps decentralise opportunities, enabling inclusive economic development and strengthening communities that rely on traditional skills passed down through generations.
The President highlighted that Indian art reflects collective memories, present-day experiences and aspirations for the future. She said that for centuries, people have expressed emotions through forms such as painting and sculpture, adding that art connects individuals with their culture and with one another.
She emphasised that India’s handicraft traditions have survived and evolved due to the commitment of artisans who have adapted their practices to changing times while retaining the original spirit of their craft. Their work, she said, continues to carry the “fragrance of the country’s soil”, symbolising deep cultural roots.
The President reiterated that handicrafts serve as both an identity marker and an economic pillar for numerous households. The sector, she said, has historically supported weaker sections of society and continues to offer social empowerment by providing artisans recognition and dignity through their work. She noted that women form nearly 68 per cent of the workforce, making the industry a significant driver of women’s empowerment.
She also underlined the eco-friendly nature of handicrafts, which rely heavily on natural and local resources and therefore have a low carbon footprint. With global interest in sustainable lifestyles rising, the industry holds potential to contribute meaningfully to environmentally responsible practices.
Highlighting the growing importance of the Geographical Indication (GI) tag, the President said it has strengthened the global identity of Indian handicrafts. She encouraged artisans and stakeholders to pursue GI recognition for unique products, noting that it enhances credibility and boosts market access at both national and international levels.
She further said that initiatives such as One District One Product (ODOP) are helping expand global awareness of regional crafts, supporting artisans in reaching new markets. With generations of accumulated knowledge and skill, she added, Indian handicraft products have established a prominent presence worldwide.
The President said rising demand for Indian handicrafts offers strong growth potential and opens opportunities for young entrepreneurs and designers to build enterprises rooted in traditional craft heritage.
