CaratLane, India’s leading omni-channel jewellery brand from the Tata Group, has opened its first showroom in Sri Vijaya Puram at No. 2, Middle Point, beside Shompen Hotel, near Bengali Club, marking a significant milestone for the city’s evolving retail landscape. The launch was celebrated with the traditional coal-breaking ceremony, symbolising the beginning of prosperous times ahead, and was attended by loyal CaratLane customers who welcomed the brand’s arrival in the islands.
The new showroom introduces islanders to a wide selection of lightweight, certified and transparently priced jewellery, ranging across 9-carat, 14-carat, 18-carat and 22-carat gold. With designs spanning gold, diamonds and precious stones, the store focuses heavily on everyday wear jewellery, reflecting a growing trend among younger buyers who prefer wearable, modern pieces over traditional heavy sets. The arrival of CaratLane also complements the existing Tanishq showroom, which largely caters to traditional 22-carat buyers, thereby broadening the choices available to customers.
CaratLane currently operates over 350 stores across India, and the Sri Vijaya Puram showroom represents its mission of making stylish, thoughtfully crafted jewellery accessible to every corner of the country. The brand’s catalogue merges fashion and innovation, helping customers express personal style through contemporary designs and signature collections.
The Sri Vijaya Puram store is owned by Tanveer and Jaikar Singh, a local family known for their strong presence in the hospitality sector. Their move into organised jewellery retail brings a familiar local face to a national brand, further anchoring the showroom within the island community.
CaratLane’s Managing Director, Saumen Bhaumik, said the new showroom is built to offer a tactile and immersive experience. He noted that jewellery is a deeply personal purchase and the store is designed to let customers touch, feel and try on pieces comfortably, an experience strengthened by CaratLane’s integrated online–offline approach. This blend of physical interaction with digital convenience is a core part of the brand’s omni-channel strategy, allowing customers to browse online, shortlist designs and experience them in-store.
Inside the store, customers will find a mix of studded and unstudded jewellery, including CaratLane’s popular collections such as Butterfly, Aaranya and Ombré. The brand has also gained attention for its creative collaborations, offering designs inspired by F.R.I.E.N.D.S, Disney, Harry Potter and Peppa Pig, collections that resonate with different age groups and evoke a sense of nostalgia. Alongside these, the store showcases modern mangalsutras, cocktail rings, everyday earrings, gifting options, and a dedicated range of kids’ jewellery, making it a one-stop destination for family purchases.
One of the highlights now available in Sri Vijaya Puram is the brand’s new collection Peepal, inspired by the culturally significant Peepal leaf. The designs feature diamonds and green alpanites set in 14KT and 18KT yellow gold, with touches of green rhodium to mimic the natural elegance of the leaf. CaratLane describes the collection as a modern interpretation of heritage, jewellery that captures traditional symbolism while maintaining a contemporary, wearable form. It is crafted for both everyday use and special occasions.
Gold continues to have deep emotional and financial value in Indian households, and the islands are no exception. Jewellery serves as adornment, inheritance and long-term security, with families gradually building their holdings across major milestones. CaratLane’s emphasis on hallmarking, certified quality and transparent pricing aligns with this cultural and financial mindset by offering buyers clarity and confidence in every purchase.
The company has also introduced its structured monthly saving programmes, Icon and Edge, in the new showroom. These systematic gold-saving schemes allow customers to make modest monthly contributions according to their personal comfort, and later redeem the accumulated amount for jewellery of their choice. For first-time investors, young earners and families wanting to value gold as a financial cushion, these plans provide an accessible alternative to one-time, high-value purchases.
Customers visiting the Sri Vijaya Puram store can explore more than 8,000 designs, making it one of the most diverse jewellery selections currently available in the islands. From festive pieces to everyday minimalism, from diamond solitaires to themed designs, the showroom caters to all age groups and occasions. The brand is also running a festive offer of flat 50% off on making charges, giving buyers an opportunity to bring home their preferred pieces at eased pricing.
The opening of CaratLane’s Sri Vijaya Puram showroom signals confidence in the islands’ growing retail potential. With rising aspirations, increasing financial awareness, and a shift toward certified and transparent buying practices, island consumers are looking for credible national brands that meet both aesthetic and investment needs. CaratLane’s arrival is expected to elevate quality benchmarks, offer greater variety, and encourage structured, informed jewellery purchases among residents.
For those who prefer browsing from home, customers can explore the full catalogue online at the brand’s website. The store can be reached at 8900921666 / 8900920666 for queries, product information or appointment bookings.
With lightweight designs, a broad range of carat options, certified quality, innovative collections and systematic saving schemes, CaratLane’s first Sri Vijaya Puram showroom marks a new chapter for jewellery retail in the islands, bringing together modern style, financial awareness and trusted craftsmanship in one accessible space.
